How to Optimize Your Magento Store Performance

 

If you want to get the most out of your Magento eCommerce store, then optimizing its performance is crucial. To simplify, if the loading times of your web pages are improved, it will lead to a seamless user experience and can result in increased conversion rates as well as great returns.

So, now the question arises, how a Magento owner can optimize the performance of its store? Well, worry not! We’ve got you covered. In this post, we’ll make you learn all about Magento 2 speed optimization so that you can take the performance of your eCommerce store to another level.

Step-by-Step Guide on Optimizing Magento 2 Performance

A normal web page takes around 3 seconds for loading a product. But, if your customers need to navigate through various pages on your site and get delays in loading, they are sure to switch to another site. To avoid all this mess, stick to the points given in this post and boost the performance of your Magento store.

Step 1 – Enhance Magento Hosting Setup

With the availability of numerous features, Magento requires significant resources to efficiently work. Hence, if you want that the store offers your visitors a pleasant experience and optimal performance, you need to optimize its hosting environment.

There is a rule that you can’t get great results with less effort. So, if your store owns free or cheap hosting, there is no chance to get a quick loading speed. For getting things fixed, you need to enhance the hosting setup of your Magento store.

Step 2 - Get the Updated Magento Version

With every latest version of Magento, bug fixes and security improvements are offered to the users. This can certainly optimize the user experience on your portal. So, without any delay, consider updating the version of your Magento to the latest one.

Step 3 - Use Content Delivery Network

Multiple servers located all over the world make up a content delivery network (CDN). When customers approach a Magento store, their browser searches for information on nearby Content Delivery Network servers. If available, it speeds up the loading of your store.

Step 4 - Remove Unwanted Data

Product information for Magento 2 is kept in a location named Magento Datalog. To free up disk space and speed up the loading of product pages and search results, it is necessary to erase unneeded data, such as details on items that are no longer available or deleted product reviews.

Step 5 - Enable Varnish Caching

You can significantly speed up page load times and enhance the responsiveness of your website by activating Varnish caching. Varnish functions as a potent, high-performance reverse proxy that keeps frequently used web pages in its memory. As a result, Varnish handles subsequent requests for identical pages directly from its cache, saving your server from unnecessary work and reducing the load on your database.

Step 6 - Check Third-party Extensions

Third-party extensions for Adobe Commerce have the potential to result in several problems that could affect the functionality of your Magento store. Therefore, it's crucial to always use the most recent versions of your third-party extensions or think about making use of different extensions if you find that any of them are increasing load times.

Step 7 - Enable Elasticsearch

Elasticsearch evaluates the relevancy of search results based on many factors, such as search query phrases, product descriptions, and product ratings. Additionally, it offers quick and effective full-text searching capabilities to buyers. When customers can effortlessly locate the things they're looking for, they're more likely to make a purchase.

Step 8 - Opt for Production Mode

On a live site, avoid using developer and default settings. Instead, switch to production mode to optimize Magento 2's performance, including JavaScript bundling and full-page caching. Compared to developer mode, it is a speedier version of Magento, moving at a speed of 20% to 30%.

The following command should be used to go into production mode:

bin/magento deploy:mode:set production

Just in case you want to switch back to default or developer mode, all you need to do is replace the word production with default/developer in the above-given command.

Verdict

Here ends our guide on how to optimize the performance of the Magento store. If still you are facing issues while getting your portal back on track, consider contacting professionals offering Magento or Custom eCommerce website development services.

They will thoroughly check the working of your site and get it optimized so that you can help your customers enjoy navigating your portal without any hassle.